Broker Check
Joey Lunati

Joey Lunati

Financial Advisor

901-757-5757 ext. 1170

jlunati@shoemakerfinancial.com

Helping Clients Build Confidence in Their Financial Future

Every family, career, and business has unique goals, and I believe every financial plan should reflect what matters most to the people behind it. I work with growing families, pre-retirees, small business owners, and members of the motorsports community to develop personalized financial planning, wealth management, retirement planning, and investment strategies that align with both their current priorities and long-term goals.

As a financial advisor serving clients throughout Olive Branch, Germantown, Memphis, and the surrounding Mid-South region, my approach starts with listening. By understanding what is most important to each client, I help create practical strategies that provide clarity, confidence, and direction through every stage of life and business.

Quick Facts

  • B.B.A. in Economics, Mississippi State University
  • FINRA Series 7 & 66 Registrations
  • Licensed in Life, Health, Annuity & Disability Insurance
  • Active Member, Olive Branch Chamber of Commerce
  • Active Member, Germantown Chamber of Commerce
  • Active Member, Associated Builders and Contractors of West Tennessee
  • Motorsports Enthusiast and TD4 Motorsports Crew Member & Driver

An Education-First Approach

I believe financial decisions become easier when people understand their options. Whether we're discussing retirement planning, investment strategies, insurance solutions, or planning for future business goals, I focus on providing straightforward guidance and personalized recommendations that help clients make informed decisions with confidence.

Beyond the Office

Outside of work, I enjoy spending time with my wife and son, playing golf, watching football with friends, and following all forms of motorsports, from karting to Formula 1. As a crew member and part-time driver for TD4 Motorsports, I'm proud to continue my family's longstanding connection to the motorsports industry and the community that surrounds it.

Let's Connect

Whether you're planning for retirement, building wealth, growing a business, or preparing for what's next, let's start with a conversation about your goals, your questions, and the opportunities ahead so you can move forward with confidence.